SMILE WHILE YOU DO IT

Father John Misty Tour Campaign

December, 2023
Brand Identity
Social Strategy
Merchandising

A Concept Concert Tour campaign for Father John Misty. The title “Smile While You Do It” combined with the dark imagery plays off of his eerie performance style and satirical lyricism. The logo is a hand lettered type treatment which uses flourishes and serifs to contrast the condensed typeface used within the headers and other information within the tour. The color palette is bright and neon to contrast the dark imagery. 


Mobile Web Pages




Tour Dates Desktop Page



Order Confirmation Email
Collectable Wristbands







Hand Lettered Logo
Digital Revision
Applied Color Palette








UPDATED 2025.

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Anna Coogan Designs