BRICK ROCK REVIVAL
Lego x Outlaw Country Music Festival ConceptNovember, 2023
“We’re havin’ a Brick Rock Revival!” This project involved taking two unlike things, Lego and Outlaw Country and creating a music festival identity. Meet “Brick Rock Revival” an outlaw country music festival inspired by Lego’s free-builders; those who don’t follow the rules or instructions and design their own world. The identity for this project includes a hand-illustrated and lettered logo alongside several marketing deliverables.